Think you’ve got a good hunch about which US state is head over heels for Apple? Think twice.
We decided to take a deep dive into the data and get the real skinny on the relationship between America and Apple Inc., the household name in technology we’ve all come to know so well.
We used Google’s Keyword Planner as our trusty guide, collecting an enormous amount of data on how folks all over the U.S. interact with Apple’s must-have products and services, from iPhones and iPads, to MacBooks, Apple Watches, AirPods, and more.
Our investigation took us state by state, uncovering how each interacts with all these Apple-related keywords. The results? Let’s just say it paints a vivid picture of Apple product fandom across the country.
It might seem obvious to think that densely populated states like California or Texas would naturally be the biggest Apple groupies. But when you level the playing field by adjusting the data for population, the story takes a surprising twist.
Which US States are obsessed with Apple?
Diving deep into our data, we discovered that the top five U.S. states showing the most love for Apple products uncover fascinating insights about the tech tastes of these areas.
1. Vermont – 3,082 Average Monthly Searches
Vermont takes the crown as the most Apple-smitten US state. At first glance, Vermont’s high ranking might raise eyebrows, given its relatively small population. Yet, a closer peek at the state’s unique qualities offers a clearer vision.
Vermont is well-known for its awesome standard of life, a good chunk of which comes from the state’s commitment to education and technology. With top-notch educational institutions, Vermont’s tech-savvy population likely creates a perfect setting for admiration of fancypants tech like Apple.
It’s also hard to ignore Vermont’s buzzing tech startup culture. The state has cultivated a tech innovation vibe, making top-quality tech solutions like Apple’s a key component of both work and play.
Vermont also has policies focusing on tech accessibility and digital literacy, ensuring widespread high-speed internet coverage, which clears the way for its citizens to explore digital spaces and narrow down the digital divide.
Plus, Vermont’s passion for environmental sustainability is in tune with Apple’s own dedication to shrinking its ecological footprint. This common value could spark even more love for Apple products among Vermonters.
2. Delaware – 2,494 Average Monthly Searches
Coming in second in the Apple fanaticism stakes is Delaware. Taking a more detailed look at Delaware’s distinct characteristics puts this rank into perspective.
Wilmington, one of Delaware’s largest cities, is known as the ‘Corporate Capital of America’, reflecting not just the city’s importance, but the entire state’s corporate climate. Delaware is a business hub, drawing lots of professionals and corporate folks.
It’s a feather in Delaware’s cap that a whopping 50% of U.S. corporations publicly traded on the stock market are chartered in the state. This includes more than half of FORTUNE 500 companies. So, this kind of high corporate activity likely drives the demand for top-notch, reliable, and efficient tech solutions to keep businesses ticking along.
Apple, with its suite of high-end offerings, is just the ticket to satisfy these tech needs. Apple’s rep for delivering cutting-edge and trusty technology probably resonates with Delaware’s professionals, who require reliable tech for their careers and personal life.
3. Rhode Island – 2,409 Average Monthly Searches
Rhode Island, a state that’s been steadily revamping its economy in recent years, has seen growth in many sectors, including fintech.
Being strategically nestled within a stone’s throw of major hubs like Boston and New York City, Rhode Island plays a big role in the Atlantic fintech corridor, which could contribute to its residents’ Apple product love affair.
The state’s intellectual hubs, including the prestigious Brown University and Rhode Island School of Design, ensure a steady stream of highly skilled grads in fields like computer science, data analytics, engineering, design, cybersecurity, and more.
Rhode Island’s thriving tech sector and notable focus on STEM education could explain why Apple products, which always feature the latest tech, are so popular.
4. New Mexico – 2,272 Average Monthly Searches
New Mexico, a state rich in culture and history, is a surprising addition to our list of US states that are head over heels for Apple. This southwestern state shows an intriguing dynamic when it comes to its relationship with technology.
In recent years, New Mexico has taken great strides in building up its tech infrastructure and businesses. By welcoming technological progress, the state has started to foster a tech-friendly vibe that naturally encourages the use of top-quality tech goodies, like Apple’s range of products.
New Mexico is home to several tech companies, research institutions, and universities, creating an atmosphere of innovation and tech enthusiasm. Other players in the game include the Los Alamos National Laboratory and Sandia National Laboratories, hubs for scientific and tech research. These places often require the latest tech, which might influence consumer behavior and boost the popularity of Apple products.
The state’s efforts to expand broadband access show its dedication to digital inclusivity. As more folks get steady internet, they’ll likely interact more with digital products and services, including seeking out top-of-the-line devices from brands like Apple.
New Mexico’s rich artistic and creative heritage might also play a part. Apple, with its focus on sleek design and creative apps, could appeal to those who appreciate where beauty meets function.
5. New Hampshire – 2,180 Average Monthly Searches
New Hampshire comes fifth. The state has a booming tech sector, reinforced by strong educational institutions — a potent combo that likely fosters a deep appreciation for Apple’s reputation for quality and innovation. New Hampshire’s tech roots run deep and have thrived over the years.
It was, in fact, in New Hampshire, at Sanders Associates in Nashua, where the first home video game console was conjured up back in 1966. Plus, Dartmouth College students set the tech world abuzz when they created the first user-friendly computer programming code, BASIC, in 1964. These milestones marked New Hampshire as a tech trailblazer, laying a fertile ground for a significant Apple presence.
New Hampshire’s tech-focused education, along with a high number of tech-savvy grads, likely sparks more interest in the latest technology and builds trust in Apple products. This probably contributes to New Hampshire’s high interaction with Apple-related keywords, making it one of the states with the most affection for Apple.
Top 25 Most Apple-Obsessed US States
5 US States Least Obsessed with Apple
On the flip side of our top ten, five states show fewer searches for Apple-related keywords, hinting at a lesser engagement with Apple products. These states are Pennsylvania, Ohio, Missouri, Wisconsin, and Indiana.
The lower engagement in these states could be down to various factors, such as dominant non-tech industries, demographic traits, competing digital preferences, and other socioeconomic elements.
These factors shape the tech consumption habits across different U.S. regions, reflecting the comparatively lower fascination with Apple products in these states.
Top 25 US States Least Obsessed with Apple
Why is the US Obsessed with Apple Products?
Apple’s popularity in the US goes beyond just being a top tech brand; it’s become a part of the American fabric. Several reasons explain why the US shows such high interaction with Apple products.
Innovation and Quality: Apple’s Legacy of Industry-Defining Moves
Since the get-go, Apple has been a shining light in the tech world. The debut of the revolutionary first iPhone marked a giant leap in mobile technology and has since reshaped the smartphone industry.
Apple’s venture into digital services, like Apple Pay and Apple Music, showcases Apple’s all-rounded approach to innovation. Consistently delivering such pioneering products and services has secured Apple’s spot as a tech leader and won it a loyal fan base in the US.
User Experience and The Ecosystem Effect: How Apple’s User-Centric Design Builds Loyalty
The user experience that Apple products offer plays a huge role in the brand’s popularity. Apple has always prioritized creating an easy-to-use interface that mixes advanced features with simplicity.
The smooth integration between Apple devices, often called the Apple ecosystem, embodies this commitment to user experience. From syncing across devices via iCloud to the continuity features allowing tasks to be switched between devices, this ecosystem creates a seamless user experience that boosts customer loyalty.
Magnetic Brand Appeal
Apple’s brand appeal also contributes significantly to its popularity in the US. The company has successfully marketed itself as a luxury brand, with its products often viewed as status symbols.
The sleek designs and distinctive aesthetic of Apple products, combined with their reputation for quality and reliability, make them highly attractive to the ambitious American consumer.
Customer Service Excellence
Another strong suit of Apple’s is its top-notch customer service. Apple’s approach to customer support, whether it’s in-store service at the Apple Store or online assistance, is renowned for its quick response and effectiveness. This commitment to delivering a high-quality customer experience builds trust and satisfaction among US customers, further enhancing Apple’s appeal.
Ongoing Commitment to Updates and Improvements
Apple’s commitment to regular updates and improvements ensures their devices stay secure, efficient, and packed with the latest features, reinforcing customer satisfaction over time.
Regular software updates not only offer enhanced security but also introduce new features and improvements, ensuring devices maintain their value and functionality long after purchase.
This proactive approach to software maintenance sets Apple apart in the tech industry, where many competitors lag in providing timely updates, leaving users vulnerable to security risks and outdated features.
The perpetual charm of Apple products among American consumers is a reflection of the company’s unwavering commitment to innovation, quality, and user experience. From tech hotspots to rural backdrops, the popularity of Apple remains strong and continues to influence the nation’s tech preferences.
While some states show higher interaction with Apple products due to factors like a bustling tech industry, high median income, or solid educational focus on STEM fields, other states may show lower interaction due to diverse factors such as a predominantly rural population, focus on non-tech industries, or demographic traits. But it’s clear that Apple’s influence stretches across the country, reflecting the widespread appeal of its products.
As Apple continues to innovate and expand its product lineup, it will be fascinating to see how consumer preferences change. Judging by the current trend, it seems safe to say that the fascination with Apple is likely to linger, reinforcing Apple’s strong position in the American technological landscape.
To find out the US states most obsessed with Apple, we used data from the Google Keyword Planner, which revealed the average monthly searches for the most popular Apple products and services keywords. We normalized the data by taking into account the population of each US state from the United States Census Bureau. We then multiplied the figures by 100,000 people to present the results more clearly.
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